In this post we will talk about how to start a small business online with a website. When we say the word “business online” it kind of daunting to think about because what comes up in mind is that there are so many intricacies of a process to get started but with careful planning and dedication, the success you desire should be attainable.
One thing important to realize is that “a website” is really the medium and driving force of any online business. Why? Because it is your centralize platform to communicate with your visitors and customers.
Discover The Product
Table of Contents
- Discover The Product
- Find The Market
- Build Your Website In A Platform That Is Easy To Use
- Fill It With Valuable Compelling Content
- Learn The Art To Drive Traffic To Your Website
- Cater To Your Market Audience
- Building Trust With Your Target Audience
- Incorporate A Way To Communicate With Your Visitors In A Repeat Manner
- Expand Your Reach Online With Other Ways To Monetize Your Website
- Final Thoughts And What I Really Think
In the world of online business, the first thing very important to do is to find the products and services that you are more than comfortable selling. This also means that it should be something that you believe in. Why is this important? The reason why is because you would be much more incline to produce valuable compelling content if you have chosen the right product or service.
How exactly do yo choose the right product? There is no magic formula into this because one thing for sure is that this requires a great deal of research. Put yourself in your customer’s perspective and you would uncover valuable insights into determining what products and services they would likely buy.
After all, you are also a consumer and you buy products and services online and offline as well so for that reason, think of a way to see things like a consumer.
You could also start your research by asking yourself questions such as what is your passion, your interest, the things you buy, the things you like and dislike, what solutions you are seeking or solutions you can provide to others and what problems you have or problems of others that can be solved.
This is really a crucial step in how to start a small business online and some of the key factors to remember is that your product or service needs to be something that can provide solutions, information, help, and more importantly better the lives of others.
These can go a long way and when I mentioned better the lives of others, this can also mean your products and services can alleviate the stress of others, improve their well-being and overall daily lives.
Find The Market
Once you have uncovered your ideal product or service to sell, it is now time to find the market. You need to be able to determine what group of people or demographics you are going to start marketing your products and services. As an example, if your product is something “cool gadgets for men“, this means that you are catering to a specific group of people and it is targeted to only men.
You could expand and target “cool gadgets” but that is a broad niche and the problem with that is you will encounter a great deal of competition with the big names in your industry.
Have you visited a website called Swappa.Com? Many years ago, this website used to be geared towards buying and selling smartphones only but as they build they reputation over the years, they have expanded to all kinds of electronics ranging from Laptops, Cameras, Video Games, Home Tech and more…
When you are starting out and you are a one person doing all the work, it is daunting and kind of impossible to start something like Swappa.Com because of the intricacies of building the website and all other moving parts that you have to worry about.
It is best to start small and expand only when you are already in a higher level and capacity to do so.
Build Your Website In A Platform That Is Easy To Use
Just as equally important, you need to find a platform that you can use for your online business. One that you can get easy access to the tools and resources you need to succeed. You should choose the one that has an easy website builder. Why? Because the last thing you need is to worry about the intricacies of building a website.
You really don’t need to learn coding skills such as html, css and java script programs to run a successful website. The technicalities behind it should not be something that you need to deal with so that your focus is creating valuable compelling content and not about the difficulty of creating the website itself.
Fill It With Valuable Compelling Content
The majority of what you are going to be doing is creating valuable compelling content. Writing effective sales copy and articles that will get your visitor’s undivided attention is what you are going to aim for.
The best approach to do this is by thoroughly explaining the problems, providing the solutions and then market your products and services recommendations. Why is these important? The reason is because you have to prepare your visitors into the state of mind that leads them ready to buy. It is not always successful to do this that’s why it is also important to learn effective techniques in catering to your target audience.
If you sound like a salesperson and very pushy in your approach to your visitors, they can easily identify that you are just in it for the money and with that they may easily move on to somewhere else.
Here Are Some Ideas To Do This:
1. Problem – Identify the problem and thoroughly explain why the problem needs to be resolved.
2. Solution – Begin a compelling offer of solution to the problem that only you can provide. Outline why your solution is better that anyone else out there but also quite important is when you make claims like that, your recommendations of products and services should be able to back it up meaning that there is really something that they can benefit from.
3. Call To Action – You should be able to lead your visitors to your products and services recommendations in a way that they can easily navigate and locate. If you have a long article of more than 5000 words, make sure there are some exit points that leads them to your offer easily. It can be in the beginning of the article, the middle section and also the very bottom.
Not a lot of people wants to read a 5000 words article unless it is compelling enough for them to do so. You should cater to all possible outcomes and that’s why it is important to have call to actions in several areas of your article.
4. Recommend Your Products And Services – Once you have thoroughly explained the problem, you have identified the solution, and you have pointed them into the right direction (call to action), then you are ready to provide recommendations of products and services.
You really have to do these series of steps. Why? Because if you offer recommendations right away without even explaining what the problem is or what the solution should be, you will have difficulty setting your visitors into the mindset preparation of buying.
Learn The Art To Drive Traffic To Your Website
Organic Traffic – There are different ways you can drive traffic to your website and the most common one is learning how to do your simple SEO and strive be on the first page of Google Search Results. There are a lot of online resources and tutorials out there that you can learn SEO from and most of them are complicated because they made it their business to explore the intricacies of Google’s Algorithm to understand how it works but in reality, no one knows the exact way.
Pay Per Click (PPC) – If you have the budget, you can learn how to effectively do PPC to drive traffic to your website. This method is faster than organic traffic but it can be a bit expensive. You are basically competing with other people and businesses that have big spending budget that are also striving to be on the first page of Google.
Social Media Platforms – These day and age most people are using social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and many more. You can leverage these platforms to get your online business gain a lot of exposure.
YouTube – Another exposure you can leverage is by using YouTube Videos for your online business. Why? Because the majority of people are watching videos of all kinds these days and having your presence in YouTube Platform is one way for people to find your online business.
Cater To Your Market Audience
One of the most important aspects of an online business is to ensure that you are catering to your specific audience and visitors. Your recommendations of products and services should always have value to them in one way or another.
Whether it would be something they can learn from or something that can make their lives better and anything that can improve their overall well-being is what you should aim for.
If you are only focus on how much money you can make, it would be much more difficult to build trust with your audience as they would likely perceive you are just in it for the money.
This brings me to the next point…
Building Trust With Your Target Audience
How exactly to you build trust with your target audience? This can be done in many different ways and one of which is by being selective in the products and services that you recommend. If you recommend a product that is not beneficial or in other words just a crappy product, you are only damaging your reputation and would be harder to build trust.
This really means that make sure your recommendations are base on the focus that it will benefit your customers and not so much leaning on the idea of how much money that you would be gaining.
If you are going to sell something, learn the art of selling and one of the key points is don’t be a seller at all. I know that sounds confusing and vague but the idea is that you have to warm up your customers first by outlining the problem and then offering solutions.
Incorporate A Way To Communicate With Your Visitors In A Repeat Manner
You only have a few moments to capture your readers attention and sometimes it cannot be avoided that they look elsewhere for the information that they are seeking. One of the methods that many successful online marketers use is the process of capturing visitors email addresses so that they can market to them at a later time of opportunity.
One process to do this is by offering valuable freebies in exchange of the visitor’s email address. This is called Email Marketing and it is something that most successful online marketers are using to communicate with their respective visitors.
You would have to be creative in this approach because once you have their email addresses, you can then provide them continuous valuable information which is also one way to build trust with the opportunity to have them as your repeat customers for other products and services that you offer.
Expand Your Reach Online With Other Ways To Monetize Your Website
Once your website is popular and have a lot of traffic coming in, there are many ways you can monetize it and you should not limit yourself with just the products and services that you are recommending.
Here Are Some Ideas:
Affiliate Products & Services – I just have to list this here because I believe it is the most common one when you are starting an online business. It is the easiest entry for you to get started not in a sense that it is easy to do but rather it is something that does not require a big capital spending and you can sign up with Affiliate Programs for free. This process is by recommending products and services to earn commission.
Create And Sell Your Own Digital Products – Having your own products means you keep all the profits which is different from when you are doing Affiliate Marketing. It is great when you get all the profits but the downside is that it takes sometime to create anything of value.
AdSense Revenue – Get paid by how much traffic you have coming in to your Website using AdSense. This type of monetization really requires that you have a lot of traffic in order for you to earn revenue.
Advertising Space & Sponsorship – You can find businesses willing to pay a fee in order to gain exposure from your Website’s traffic. You can put a banner on the sidebar or anywhere on your website that you deem a good fit and those will link to your sponsors of which they will then potentially gain customers using your Website traffic. In return, they will be paying you an Advertising Fee and usually it is a monthly fee which can be a good addition to your Website monetization strategy.
Final Thoughts And What I Really Think
When you are contemplating on How To Start A Small Business Online With A Website, It is really important to do your careful planning and along with that you would need to consistently take action.
Even little by little just as long as you are doing something that will move you closer to your goal, it is just a matter of time before you can see the fruit of your labor. As many people say, do the work now and reap the rewards later.
Thank you for your time in reading this article and as always, Your Feedback is Valuable so if you have any questions, comments and/or experience, please share them in the comments section below.
I Wish You Success in Your Online Venture,